Cartier Premieres Exclusive Short Film: ‘Painted Love’

       Cartier Love Premiere painted today on their Facebook page. For the first time the iconic luxury brand has used Facebook to communicate with their consumers. Painted Love is the exclusive short film collaboration with New York-based directors and Waverly French group Air. Watch the movie and download the short title by Air www.facebook.com / Cartier. Love paints will launch worldwide on November 11 Vevo and will be available on all sites Cartier from November 16 digital

      Rolling Stone calls the collaboration "romantic, surreal, and elegant," while the roses StyleCaster.com Cartier Tech-forward strategy is to say, "if not a sign of the times, I do not know what is. "

      Painted Love visiting the myth of Pygmalion and Galatea, the impossible encounter between an artist and his muse. The film is set in a loft in downtown Manhattan and tells the story of a young painter, and his search for his love and obsession to join her.

      "Cartier has a strong French culture. It 's something that I feel very close. What led me to compose the music is a bit' extreme, in this context that the creators of Cartier was built, and the Foundation for Contemporary Art . It 'a long history of Cartier and genuine artistic creation, and I was a good opportunity to experiment with different musical sound from what we could do another band. "says Jean-Benoît Dunkel air.

     Since 2007, Cartier has invited international artists to express themselves freely to answer the question "How would you go for love?". Air painted love follows in the footsteps of the tradition of Cartier artistic collaboration. Recently, they teamed up with Olivier Dahan (who directed 12 short films LOVE in 2007), where "XXX oeuvre" in 2008 - a unique concept album, which has reached cult artists like Marion Cotillard as statusincluding, Lou Reed, Phoenix and Ryuichi Sakamoto, and then Camille Henrot (Prix Marcel Durchamp), who showed him the work of the Fondation Cartier in 2012.